Since mid-October, I have been settling into agency life, and it is already been full of learning and unforgettable experiences. Like any fast-paced agency, you jump right in and you are immersed in the workflow from day one!
Even in my first month, I have had the opportunity to work on public relations for clients in the hospitality sector. I have supported projects by building media lists, researching journalists, and drafting pitches. With my mentor Michelle’s guidance, I even began reaching out to journalists myself, which has already resulted in coverage. Taking part in industry events also offered a new perspective on how brands engage with audiences in New York’s fast-paced landscape.
Behind the scenes, we are focused on strengthening the agency’s own brand, updating the website, refreshing the visual identity, and planning new content for our channels. Being part of these internal initiatives has given me a great look at how a business evolves from within.
Outside of work, I have been soaking up as much of the city as I can. A movie night at the Empire State Building, my first Broadway show, and a basketball game have all been highlights that make New York feel unforgettable.
I am excited for everything still ahead and grateful for the opportunity to be part of the program!